Creative (ctrl)

I recently came across something that I thought was really cool. It's called code refactoring and it's the best thing since tiger blood. Code refactoring is a disciplined technique for restructuring an existing body of code, altering its internal structure without changing its external behavior. Cool right? Well I thought so and that's why I'm creating my own code refactor. It's a new section here at Creative (ctrl). Any time I get the chance I'll be adding new code to the refactor for the world to criticize and improve.

What is keyword density? Is it still effective today? How can I use it to manipulate my SERP's position?

What is Keyword Density?

For those not familiar with keyword density, imagine this. You have a website. On this website there is a specific page that you want to rank well. This page consists of 100 words. If 25 of the words on your website are keywords, you have a keyword density of 25%.

History of Keyword Density

One of the first steps in developing your marketing strategy is to perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Environmental factors internal to the firm usually can be classified as strengths or weaknesses. External factors are classified as either opportunities or threats.

What makes your company, product, or service unique? What special qualities separate you from the dozens of other options available to potential customers? Can you nail down a single sentence that sets your company, product, or service apart and use it to win customers time and time again? If not, you do not have a unique selling proposition.

What is a Unique Selling Proposition?